Use multiple start times if the ground will not absorb water at the rate it is applied. This is usually necessary for pop-ups, which water at a fairly high precipitation rate. Program the controller to use three or four start times, and water for one third or one fourth of the total watering time at each start time. Heavy clay soils may need even more start times, sandy soil will need fewer start times.
How To Reduce the Water Usage of Your Sprinkler System
Greener, More Efficient Ways to Grow Your Lawn